Save the date: The present will return to the island subsequent yr, from 28–30 April.
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Final week, SBC Summit Malta reworked the InterContinental Lodge right into a powerhouse of business networking, bringing collectively 6,000 professionals from Malta and throughout Europe.
This yr marked the debut of the occasion underneath its new identification, following the rebrand from CasinoBeats Summit. With its expanded focus masking on line casino, sports activities betting, regulation, affiliation, funds, and rising tech, the summit formally opened on Wednesday, 11 June, with a ribbon-cutting ceremony led by Malta’s Minister for the Financial system, Enterprise and Strategic Tasks, Silvio Schembri.
Clinton Cutajar, CTO of digital advertising company MediaTroopers, praised the rebrand: “The rebranding was a profitable one. Everybody I meet mentions it’s a nice present, with nice panels and a fantastic convention.”
Along with content material and attendance, the organisation of the occasion itself earned excessive marks. Cristina Turbatu, CTO at Malta-based operator Casumo, famous, “It’s very properly organised, it’s very properly structured, and for me, it simply feels high-end by way of high quality, so I actually get pleasure from it.”
Cutajar added reward for the know-how behind the expertise: “The SBC Join app helped so much to schedule appointments upfront. There was no want to go looking or attempt to coordinate elsewhere. All the pieces and everybody may very well be present in one central place.”
Dr. Eyal Loz, CPO of sport studio RubyPlay, additionally commented on the steadiness between scale and accessibility: “It’s sufficiently big to satisfy numerous fascinating folks and have some actually good conferences, and sufficiently small to navigate simply. The organisation, the situation, the panels; I’m very pleased with it. It has been good.”
This yr’s summit additionally demonstrated depth in industrial firepower with a powerful 37% of attendees holding key decision-making roles. Furthermore, there was sturdy illustration from each the operator and affiliate sides, with operators bringing over 2,100 representatives, accounting for 35% of the general viewers, and 750 associates targeted on participant acquisition within the room. Each segments recorded appreciable viewers development in comparison with final yr.
Nils Andén, CEO of operator Kindred Group, commented: “I’ve positively met the people who I anticipated to satisfy right here, and likewise some people who I used to be stunned to see. SBC delivered on the promise to get the proper folks.” Rosi Bremec, COO at Sport Lounge, added: “I’ve solely been within the business for 3 years, and I’m all the time on the lookout for good folks and new concepts. Occasions like this assist me meet these folks and likewise develop my data of the business.”
Reflecting on the milestone version, SBC CEO & Founder Rasmus Sojmark shared: “Whereas the numbers for this occasion had been sturdy and we delivered on our guarantees, an important takeaway was the simple pleasure I witnessed whereas strolling the present flooring, coming into the convention rooms, and attending the dinners and events.
“The viewers this yr was electrical, and the nice and cozy suggestions we’ve acquired is the best praise we may ask for as organisers. An enormous thanks to every particular person who made this occasion, in its new form and type, a hit this yr.”
Malta-based leaders had been particularly vocal concerning the occasion’s worth for the native ecosystem. Charles Mizzi, CEO of the Malta Gaming Authority (MGA), underlined the occasion’s broader significance: “These occasions assist to substantiate the significance of the gaming business to the native financial system.”
“I used to be fairly impressed with the setup and the variety of members. If we stay behind our desks and don’t take part in occasions reminiscent of this, we wouldn’t have the texture of the business,” the MGA CEO added.
Andén remarked, “I’m primarily based right here in Malta, so it is a good alternative for me to meet up with folks from all throughout the business; not solely those which can be primarily based right here, however those that journey right here too. It’s additionally good that SBC makes a concerted effort to truly get individuals who symbolize the businesses that work right here in Malta. That is a crucial type of differentiation level.”
Jovana Popovic Canaki, CEO of iGP, a Platinum Headline sponsor of the occasion, stated: “Considered one of our workplaces is right here in Malta, and for us it’s residence. We stroll to the venue. We wish to assist native occasions, so the sponsorship was a no brainer and a fantastic honour.”
Bremec additional highlighted the advantage of native internet hosting: “Everyone is right here. The product individuals are right here, the HR individuals are right here. Everyone loves attending these occasions, so we encourage that.”
Notably, whereas the occasion featured sturdy native illustration, with 47% of the viewers primarily based in Malta, it additionally demonstrated its worldwide attraction, with 53% of attendees flying in from overseas. “This exhibits that the occasion isn’t just for locals, however a key alternative to attach with European, and to some extent, worldwide stakeholders who journey to Malta particularly to attend the occasion,” Sojmark stated.
Past the colourful expo flooring, the convention phase was a spotlight in its personal proper. Hosted throughout three fundamental convention rooms and two devoted workshop areas, the agenda featured 17 hands-on workshops and a speaker lineup of 250 specialists.
Andén commented, “I actually favored the significantly devoted observe on among the regulation challenges that have an effect on not solely me as an operator, but additionally have an effect on suppliers and everybody else within the business.” Popovic Canaki added, “Typically we communicate too loudly and don’t let our ears work. This was a unbelievable alternative to sit down down and hearken to what the remainder of the business has to say.”
Andre Machado, CCO of Intelligent Promoting, praised the programming: “The way in which you might be constructing the convention and the subjects are additionally a combination of what the viewers is on the lookout for. There’s actual sensibility in how the programme aligns with broader business developments.”
Turbatu strengthened the worth of the academic content material: “Those that didn’t attend can be lacking out on high-quality workshops, which I don’t assume many different conferences deal with.”
Including a cultural edge to the occasion, SBC hosted the Malta debut of its signature EDM expertise: the INFINITY get together. Held on the island’s iconic Aria Complicated and headlined by worldwide star Galantis, the night delivered a high-energy celebration that introduced the whole business collectively in fashion. The Malta version joins previous INFINITY showcases at SBC Summit, SBC Summit Rio, and SBC Summit Americas, which featured main acts reminiscent of Afrojack and Steve Aoki.
Other than INFINITY Malta, SBC handled attendees to a number of night networking occasions. The week started with a gap get together at Infinity by Hugo’s, a beloved spot for many who had beforehand attended SBC’s Malta occasions. The organiser additionally hosted two invite-only dinners on Wednesday, one for C-level operators at Caviar & Bull and one other for associates at Sole by Tarragon. On Thursday, the highlight shifted to SBC Awards Europe, a ceremony that celebrated the achievements of the business’s brightest corporations and people. The week concluded with a relaxed closing get together at Open Waters.
The overwhelmingly optimistic response from attendees highlighted not solely the power of the brand new format but additionally the rising belief in SBC’s potential to ship high-quality, high-impact business occasions. As Dr. Eyal Loz of RubyPlay summed it up: “I’ve attended nearly all of the SBC occasions during the last yr, and I’m going to maintain on coming again for positive. It’s good to see the evolution of SBC. The tempo at which SBC is bettering, changing into extra related, extra partaking, and extra dynamic really blows my thoughts.”
USE PROMO CODE
“KNUPPARTNERVIP”
TO GET A SBC 2025 DISCOUNT
Save the date: The present returns to the island subsequent yr, 28–30 April. For exhibition and sponsorship alternatives, contact gross sales@sbcgaming.com
