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SBC Summit returns to Lisbon subsequent week with its greatest version but, delivering 20% year-on-year progress to achieve 30,000 delegates. The occasion can even debut contemporary options addressing pressing business priorities, alongside a renewed emphasis on hospitality.
With attendees from over 130 nations, the summit will tackle its most worldwide scope to this point, introducing levels on Global and Emerging Markets and regionally targeted networking areas to highlight alternatives throughout Africa, Latin America, Asia, Europe, the Center East, and North America.
Agenda highlights embrace keynotes with Gary Vaynerchuk, Randi Zuckerberg, and a lineup of sporting icons, plus the launch of Tech Academies with hands-on studying in AI, blockchain, gamification, and marketing.
The expo floor, conveniently break up into themed zones to assist delegates navigate the 700 exhibitors throughout 135,000 sq. metres, can even characteristic lounges, interactive showcases, plus 9 Food Festival areas providing greater than 40 choices. Notable names exhibiting on the ground embrace 1xBet, Altenar, Amusnet, Intelligent Promoting, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet and Stake.
Including to the joy, the present flooring can even characteristic celeb appearances and walkthroughs from the likes of award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro, and worldwide footballers Cafu, Marco Materazzi, Claude Makélélé, and Marek Hamšík, amongst others.
Rasmus Sojmark, CEO and Founding father of SBC, commented: “We’re trying ahead to SBC Summit returning to Lisbon subsequent week. Final 12 months was an enormous success and taught us lots, particularly in relation to what actually connects with delegates.
“This 12 months, we targeted on the matters that matter most, from including new levels masking world and rising markets to devoted academies on AI and advertising. And naturally, some tremendous star appearances so as to add that iconic SBC aptitude.”
On the academic entrance, the six-stage conference programme, which now consists of the brand new World and Rising Markets levels, will carry collectively over 550 business consultants, 44% of whom are C-level executives. Affiliation and player protection can be mentioned extensively, whereas the revampedtechnology stage will now embrace a deal with martech and funds, complementing the choices on the Payment Expert Summit.
Including to the occasion’s star-studded line-up would be the return of theSuper Stage on the MEO Area. The stage will host a sequence of inspirational talks from among the greatest names in sport, together with Oleksandr Usyk, Rubens Barrichello, and legendary footballers from the Legends Charity Game corresponding to Kaká, Edwin van der Sar, Roberto Carlos, Michael Owen and Petr Čech.
Tremendous stage attendees can even have the prospect to discover the newest business thought processes and techniques throughout a ‘Super CEO Panel’ that includes the likes of Daniel Taylor (CEO Worldwide, Flutter Worldwide), Neal Menashe (CEO, Tremendous Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidzén (CEO & Co-founder, Quick Monitor).
Within the evenings, the MEO Area can be remodeled right into a stage of celebration, internet hosting two business award ceremonies. On Wednesday, 17 September, the venue will welcome the inaugural Affiliate Leaders Awards, a ceremony devoted to honouring the manufacturers driving innovation within the affiliate sector. The next night, the business will collect for the twelfth version of the SBC Awards. Hosted by famend goalkeeper Peter Schmeichel, the night will recognise the achievements of world operators and suppliers throughout funds, advertising, platform provision, and information.
The Affiliate Leaders Awards can even anchor the expanded Affiliate Leaders Summit, which this 12 months runs throughout all three days and encompasses a 40% bigger present flooring, bringing collectively the business’s main associates and operator affiliate programmes underneath one roof.
Closing the week, delegates will collect on Thursday night for the INFINITY Lisbon Closing party, hosted on the MEO Area. The finale will characteristic headline performances from EDM icons ALOK and Timmy Trumpet, making certain the Summit concludes on a excessive word.
Forward of the principle occasion, SBC will host the Legends Charity Game on Monday, fifteenth September, the place Portugal Legends will tackle World Legends in a match aiming to lift greater than €1 million for native and worldwide charities.
Different standout options of SBC Summit embrace:
“SBC Summit 2025 wouldn’t be doable with out the unbelievable assist of the business. To our sponsors, exhibitors, audio system, and attendees, thanks for serving to us carry to life what has really turn into the best present in gaming.” Sojmark added.
USE PROMO CODE
“KNUPPARTNERVIP”
TO GET A SBC 2025 DISCOUNT
VIP Event Pass: Entry to the present flooring, all networking areas and convention periods, complimentary foods and drinks from the summit’s meals competition and entry to unique night networking periods and events.
Group VIP Event Pass: Get your passes for simply €400 every once you buy for 3 or extra folks (a saving of €200 per ticket!) – good for bringing your group alongside.
Expo+ Pass: Entry to the present flooring, convention periods and daytime networking solely.
Expo Only Pass: Our free choice, which provides you entry to the present flooring solely. That is good for people from outdoors the gaming business who need to discover potential partnerships. Please word that this won’t grant you entry to our academies.
Operator and AffiliatePasses: Operators and associates are eligible for a free VIP occasion move. Merely apply.


