This October, SBC Summit Tbilisi 2025 returns to Georgia with an enhanced convention agenda that connects the trade to the experience and insights of native Japanese European and Central Asian leaders, serving to delegates achieve these markets.
Co-hosted with SMH Global, a Georgia-based firm on the crossroads of sports activities, media, and iGaming, the summit will as soon as once more happen on the Sheraton Grand Tbilisi Metechi Palace on 15–16 October.
With over 50 audio system, the two-day agenda will cowl native advertising and marketing, regulatory hurdles, and expertise improvement, providing delegates the experience wanted to construct stronger operations in Japanese Europe and Central Asia.
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Commenting on this yr’s convention agenda, Rasmus Sojmark, CEO and Founding father of SBC, mentioned: “We’ve labored carefully with SMH and a gaggle of native specialists who actually perceive the area to form this agenda. They know join with Japanese European gamers, why crypto has taken off in gaming right here, and the way sports activities icons affect the best way followers interact. It’s their tales and experience that make this system in Tbilisi so priceless.”
Day One will dig into the realities of getting into and rising in Japanese Europe and Central Asia. Panels will discover what it actually takes to win over gamers from a advertising and marketing perspective, whereas others will look at how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and accountable playing guidelines with out shedding effectivity.
Past regulation, discussions will take a look at how conventional casinos are reinventing themselves, from integrating digital merchandise to protecting tempo with altering participant expectations. The day will conclude with a candid dialogue on the rise of cryptocurrency in iGaming, asking whether or not it’s actually a game-changer for funds and belief or a threat that requires cautious administration.
Day Two will flip the highlight to sports activities and participant engagement. Panels will unpack how athletes and sports activities icons affect fan communities, form accountable play, and construct model belief, with case research of profitable collaborations between gaming manufacturers and prime stars. Discussions will then transfer into the rise of esports and fantasy sports activities, asking whether or not these interactive codecs are the important thing to successful over youthful, extra skill-driven audiences.
Specialists may even dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics actually hold gamers engaged long run. Later within the day, consideration will shift to the area’s rising popularity as a expertise hub, with audio system sharing how corporations are recruiting and retaining prime tech and product expertise from Georgia, Armenia, Ukraine, and past. This system will shut on the ability of sport itself, exploring how main occasions just like the World Cup and Olympics gas huge betting exercise, and the way sponsorships are reshaping the worldwide sports activities financial system.
Waiting for this yr’s summit, Sojmark added: “For me, the true worth of this agenda is its practicality. Delegates will go away with concepts they will put into follow throughout Japanese Europe and Central Asia. Simply as importantly, it’s about trying forward, interested by the area’s future position within the trade and the way companies can begin getting ready for it at the moment.”
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Get your tickets for SBC Summit Tbilisi now!
Make the most of our Early Chook provide and safe a Full Occasion Cross for simply $150 — a $50 saving. Your move provides you entry to each convention session, the exhibition ground, and all night networking occasions throughout each days.
Operators and affiliates are eligible without cost passes. Simply click to apply.
