Positive, we take into consideration goaltending, scoring, or teaching as a number of the greatest elements within the success of an NHL franchise, however the job of social media supervisor has develop into a serious pillar within the success of an NHL staff.
Cultivating a following on social media is an enormous piece of how all skilled sports activities groups are marketed. Instagram specifically is likely one of the most necessary items of that technique.
Since its founding in 2010, Instagram has develop into one of many largest social media platforms, boasting roughly 171 million energetic customers in america and an extra 19.25 million in Canada.
And whereas all 32 NHL groups do have an Instagram account, some have a a lot bigger attain than others.
Right here’s the place all of the NHL franchises stack up of their follower counts as of July 21.
NHL Workforce Instagram Followings
| Rank | Workforce | Deal with | Followers |
| 1 | Pittsburgh Penguins | @penguins | 2,889,565 |
| 2 | Chicago Blackhawks | @nhlblackhawks | 1,848,552 |
| 3 | Boston Bruins | @nhlbruins | 1,768,668 |
| 4 | Toronto Maple Leafs | @mapleleafs | 1,554,218 |
| 5 | New York Rangers | @nyrangers | 1,403,527 |
| 6 | Montreal Canadiens | @canadiensmtl | 1,082,890 |
| 7 | Edmonton Oilers | @edmontonoilers | 1,077,036 |
| 8 | Washington Capitals | @capitals | 1,050,060 |
| 9 | Detroit Purple Wings | @detroitredwings | 975,682 |
| 10 | Vegas Golden Knights | @vegasgoldenknights | 826,572 |
| 11 | Colorado Avalanche | @coloradoavalanche | 822,433 |
| 12 | Tampa Bay Lightning | @tblightning | 791,253 |
| 13 | Philadelphia Flyers | @philadelphiaflyers | 773,080 |
| 14 | Vancouver Canucks | @canucks | 764,813 |
| 15 | Los Angeles Kings | @lakings | 750,255 |
| 16 | St Louis Blues | @stlouisblues | 720,418 |
| 17 | Dallas Stars | @dallasstars | 696,925 |
| 18 | Minnesota Wild | @minnesotawild | 652,875 |
| 19 | San Jose Sharks | @sanjosesharks | 643,965 |
| 20 | Seattle Kraken | @seattlekraken | 622,520 |
| 21 | Florida Panthers | @flapanthers | 606,329 |
| 22 | New Jersey Devils | @njdevils | 574,277 |
| 23 | Carolina Hurricanes | @canes | 558,980 |
| 24 | Winnipeg Jets | @nhljets | 536,651 |
| 25 | Anaheim Geese | @anaheimducks | 532,113 |
| 26 | Buffalo Sabres | @buffalosabres | 501,899 |
| 27 | Nashville Predators | @predsnhl | 493,134 |
| 28 | Calgary Flames | @nhlflames | 490,761 |
| 29 | New York Islanders | @nyislanders | 478,873 |
| 30 | Columbus Blue Jackets | @bluejacketsnhl | 463,674 |
| 31 | Ottawa Senators | @senators | 411,265 |
| 32 | Utah Mammoth | @utahmammoth | 227,867 |
Which NHL Workforce Has Most Instagram Followers?
The Pittsburgh Penguins at the moment have probably the most followers, by a big margin. One million followers separate the Penguins and the following highest, the Chicago Blackhawks.
Why is that this the case? Pittsburgh’s Large Three of Sidney Crosby, Evgeni Malkin, and Kris Letang rose to prominence at a really opportune time for the broader adoption of social media.
Their two most up-to-date Stanley Cups got here inside six and 7 years of the launch of Instagram. Moreover, a lot of the Gen Z consumer base of Instagram grew up when Crosby and the Large Three had been turning into a big power within the NHL.
Place NHL Bets at BetMGM
At BetMGM, you’ve got entry to up to date NHL odds on the finest on-line sportsbook.
From every day NHL betting odds to NHL playoff odds and props, BetMGM is your ticket for ice hockey betting the whole yr.
Should you don’t have an account, register at this time with BetMGM’s welcome supply. After you have an account, verify for every day sports activities betting promos.
